Christmas comes but once a year and for business it’s time to ramp up Christmas content in advance of promotions, services or products you may have on offer over one of the busiest times of the calendar.
That’s why the content that leads into the silly season is critical, profiling what you have, what you’ll offer and how you’ll cater to the holiday period.
Here are five tips for handling Christmas content.
Strategy counts
Just as the major stores start rolling out their Christmas trees and gift ideas well in advance, business should also be on the font foot when it comes to this busy time of year.
That means getting ahead of the game with pre-season offerings and great ideas to help people through the Christmas period.
The Christmas holidays are pertinent to most, if not all, small businesses. It’s the time for office parties, vehicle and pool safety checks, outdoor entertaining, holiday ideas, gift lists and so much more. So be strategic in how and when you will offer up ideas to assist.
Good tidings you bring
Christmas is also the time to get in touch with your loyal clientele, thanking them for their patronage over the past year. This is the opportunity to use your content to outline any Christmas closures, wish them the best and reward customers with hamper drawers or other incentives.
Brace, brace, brace
As frenetic as the days leading to Christmas may be, it’s followed by an inevitable business lull. This presents a unique opportunity to build content that counteracts this trend.
The quiet after Christmas could be the timely chance to profile discounted services, New Year’s resolutions and more that prompt people to return to you during or immediately following the Christmas break.
The year in review
There’s great business content to be found in looking back on the year that was. For some businesses this includes achievements you have attained, major news affecting your industry or events that have shaped the past 12 months.
This is the chance to build a dialogue with your customers allowing them in the journey of your business venture that keeps your brand at the front of their mind.
A resolution or two
Make no mistake, most people start the new year refreshed, reinvigorated and looking for change as they embrace the new year. That makes January 1 the time to roll out content catering to this trend, with tips on careers, fashion, health, budget, business and more.
It’s the opportunity to highlight your services or products that may assist in enabling this change, making the action that follows the resolutions of new year all the easier to follow through.
The final word
With business about to get busy, now is the time to line up the content that sees you well placed until Christmas and beyond.
As part of the end of year campaign, the Blog Shop is offering a special deal on Christmas content, working with business to create the ultimate end of year strategy.
For $479, we’ll craft eight individual posts taking you up to Christmas and into the New Year.
Offer valid until November 30. Call Cassandra on 0400 223 033 to discuss your content needs.